As we are living in the digital age, it is expected that much of your marketing is going to be digital. Today, customers are spending the majority of their time on the Internet. People search for information online, find new deals online, and also shop online.


Businesses that are ahead of the competition know how to effectively reach these online customers. Needless to say, your digital marketing strategy has to be very well-thought-out and up-to-date. To help you get started, here are some useful digital marketing tips for 2019 that you can take into consideration:


1.Define Your Specific Goal

It is important that your marketing goals are in line with your business goals. Regardless of what your goal is, it should be established based on the SMART formula, which requires a goal to be specific,measurable, attainable, realistic, and timely. The most important parts of a goal are specific and measurable. For example, your goal should be: “I want to increase my online lead generation by 50%” instead of simply saying “I want to improve my lead generation.” Your goal should also be measurable so that you will know when you achieve it.


2. Pick Your Digital Marketing Platforms

After your target audience and SMART goals are defined, it is now time to determine the marketing channels that you want to use for your business. Here are the three main categories that you can consider:


//Owned Media

Owned media are platforms that your business owns, including your social media pages, blogs, and websites. You should make sure that these channels line up with your marketing goals.


//Earned Media

Earned media are things that you have earned,such as word-of-mouth advertising and customer experience. Your goal could be to gain more exposure through customer reviews or have more people share content on their social media.


// Paid Media

Paid media refer to any kind of advertising that you pay for. Your paid media can also be used with your owned media as well.


3. Send Personalise Emails to Your Customers

Today, personalisation is an essential part of a great customer engagement strategy. Customised emails are more likely to be opened than uniform ones that are sent out to all users. The most important thing that you should do is getting the necessary information for customisation. Many marketers have a huge email list but they do not have all the required information. Therefore, you should come up with a new strategy to ensure that the right fields are on your sign-up forms, including geography, gender, age,job title, company size, among others. Then, you can use the available information to send emails with personalised subject lines.


4. Make Use of Chatbots to Engage Your Customers

Chatbots have become very popular these days.Many companies start to incorporate this automation technology as a way to stay ahead of the competition. There are many benefits of using chatbots, including the following:


//Mobile Optimisation

Chatbots are mobile friendly, which means that you do not have to go through the hassle of making them optimised for mobile devices.


//Consistent Social Media Updates

With chatbots being integrated across your social media channels, you can keep all your social media campaigns updated in a consistent manner.


If you’re looking for a digital marketing agency in the Midlands, get in touch with us today! We have extensive experience in effective campaigns that convert & drive engagement, contact us today for a free consultation.


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