Social media may already be a low priority when it comes to running your business. Alternatively you may have fun things to post, put struggle to take or find high quality images and graphics to go with these messages. In this blog post we’re going to show you an super easy way to create these images and graphics using some of our favourite free tools. To find out more of our favourite tools to help your social media check out this blog post.
If you can’t afford to get a professional photoshoot of your business or you don’t want to spend money on camera equipment. Use your phone! Everyone knows that any smartphone now a days can take a cracking phone, many even have 4K resolution. Here’s our top tips on how to take a great photo on your phone.
If you don’t have time to take your own images or don’t have the means to take a picture that you want to use on your social media. For example, if you needed a picture of a beach in Thailand to promote your holidays but don’t have time to fly over and take it! Then you could think about using stock images.
Now, you may be hesitant to use these images considering the amount of awful stock images there are out there. But, using our favourite free tool Unsplash you can find professionally taken images by photographers across the world and use them for free! We use Unsplash as we find that the selection and quality of the images is better than any paid stock image site! Many of the photos have already been edited and colour corrected on there so you don’t have to worry about adding a filter.
Photoshop and lightroom are very powerful image editors that many businesses choose to use. However, as a business owner or social media manager you may just find these programs complicated and frustrating to use. These are our favourite free editing tools:
It is proven that social posts with images get higher engagement. Infact, posts that include images produce 650% higher engagement than posts that are text only. You should want to show your audience what your business does in a visually pleasing way, let them into the behind the scenes and show them how great your products are. Images have become an essential component of any successful social media strategy, leaving them out would just be silly!
In this toolkit you will be guided through the steps to start building out a brand strategy for your business or yourself. This is going to help you fine tune your marketing efforts to make sure your brand is memorable and engaging for your ideal customers.
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