87% of online marketers now use video content and it’s no surprise considering that 500 million hours of video are watched on Youtube everyday! In this blog post we’ll be discussing how to create a great video for social media and repurpose it into other types of shareable content, to maximize the potential of your social media!
First, plan what you want your video to be about. Is it a webinar teaching your followers about your business? Is it a Q&A featuring your employees? Or are you showcasing a new product? Whatever you decide, it is important to plan the storyline of the video and to write a script! This ensures you are creating a video that people will actually want to watch.
Next, get filming! You don’t need to hire a production company or buy a super expensive camera. All smartphones have great cameras on them now, most of them are even 4K! So if you’ve got a camera lying around then great, if not your phone will do just fine! Make sure your video is well lit, the audio is clear and that you are including all of the things in your plan. Don’t worry if you have to do a number of takes or if your video slightly differs from your script, this can all be sorted out through editing.
Our favourite video editor is Premiere Pro, which is great… but can be very complicated! Therefore, for simple video editing we recommend iMovie (Mac), Shotcut (Windows) or FilmoraGo (to edit on your phone). All of these editors allow you to cut, trim, add titles and transitions to your video. You can cut out the ‘boring’ parts and edit your video into exactly what you want it to be!
Once you are happy with your edited video it is time to share it. But first! Think of a title that will make people want to click on your video, to find out how to use clickbait to do this check out this LINK blog post. In addition to a great video title you should create an interesting thumbnail. You can do this by choosing an interesting screenshot from the video, something that makes your audience curious to click on the video. You can edit this screenshot into a thumbnail for YouTube or Facebook using Canva which allows you to add text or other images to the thumbnail. Here is an example of a thumbnail we made:
Then, think about which platforms you want to share your video on. Obviously we recommend uploading your video to YouTube. However, for other social media platforms you might get more engagement by re-editing your video...
This isn’t as annoying as it sounds. All you need to do it cut your video down into a clip no longer than 60 seconds. This video can then be shared on Twitter, Facebook and especially Instagram. Individuals on these social platforms have a much shorter attention span so if you can tell them all they need to know in 60 seconds they may be more likely to click on your link or search for your website.
We also suggest adding subtitles to these videos, as many people watch videos on Facebook, Twitter and Instagram with no sound. You can add subtitles using YouTube's automatic captioning, or other similar apps such as Amara (although this is not always 100% accurate.) Alternatively you can write them out yourself and then add them onto the subtitles on YouTube or edit them straight onto your video. We understand that this sounds very time consuming but think about it… How many times have you sneakily watched a video using subtitles whilst at work, on a bus or an awkward social occasion?
You could even cut your video down into a 10 seconds teaser, showing the best parts, funny parts or even bloopers of your video to encourage your audience to click your link to watch the full video on YouTube or your website!
TOP TIP! When sharing a teaser video on Instagram remember that you can’t put a link on a post! We suggest putting the link you want to share in your Instagram bio and directing your followers to that.
Finally to get even more engagement with your content you can repurpose your video. There are a number of ways you can do this, you can start by downloading the audio from your video, you can do this by simply exporting your video from your editor as ‘video only’ or downloading the audio from your uploaded YouTube video.
Now you have an audio version of your video you can upload it as a podcast! We recommend the app Anchor. Anchor is a very simple to use and allows you to create your own radio quality podcast using the audio from your video. Once you have created your podcast Anchor automatically uploads it to Apple, Android and Google Stores so your audience can download and listen to your podcast straight away!
Remember when we suggested creating subtitles for your video? Well, there is another use for the transcript you created to make these subtitles. Yep, you guessed it… a blog post! It’s no secret that writing blog posts helps to improve your websites ranking on search engines. So why not kill two birds with one stone and create a blog post along with your video! This could either be a transcript of your video in blog post form or a summary of your video that encourages your audience to watch your video on your blog.
So you have a great video, shorter video clips, a podcast and a blog post. It’s time to share, share and share again!
In this toolkit you will be guided through the steps to start building out a brand strategy for your business or yourself. This is going to help you fine tune your marketing efforts to make sure your brand is memorable and engaging for your ideal customers.
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