Naming a Brand


A memorable name can be the difference between a business that booms or a business that flops. A brand name ideally needs to create top-of-the-mind awareness with potential consumers. Think about what immediately comes to mind when you think about washing up liquid... Fairies. No matter how abstract a brand name may sound, in reality any name can work if it can communicate a unique selling point and tell a story about the brand. In addition a brand name should always be backed up by a strong marketing strategy.


Standing out


In overcrowded markets, having a brand name that stands out can become very difficult. Not only does a brand name have to be unique, it also has to be original! Apparently, some experts believe that 99% of the dictionary is already registered as a domain name.This means that in order to stand out and gain a trademark many companies choose to be totally obscure, combining words into a totally new word or simply naming a company after a piece of fruit. Generally speaking if your name is short, easy to pronounce, spell, simple and available, you’re good to go.


Remember you only have 7 seconds to make a good first impression


So why TwoGuys?


...More specifically, Why is TwoGuys, ‘Two Guys’ when it’s actually owned and run by more than ‘two guys’?


‘TwoGuys’ communicates the message of a relationship between one guy and the client (the other guy). Our name expresses the idea that clients are not only clients but are themselves a part of the company. The ‘two guys’ are basically best friends working together to develop and design creative content for business.


Get in touch to start a conversation about your creative content.

Get your brand on track with our FREE brand strategy toolkit

In this toolkit you will be guided through the steps to start building out a brand strategy for your business or yourself. This is going to help you fine tune your marketing efforts to make sure your brand is memorable and engaging for your ideal customers.

Download now

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Unit 4, Crow Studios,
29 Great Northern Road,
Derby, DE1 1LR

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86-90 Paul Street,

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