Naming a Brand

 

A memorable name can be the difference between a business that booms or a business that flops. A brand name ideally needs to create top-of-the-mind awareness with potential consumers. Think about what immediately comes to mind when you think about washing up liquid... Fairies. No matter how abstract a brand name may sound, in reality any name can work if it can communicate a unique selling point and tell a story about the brand. In addition a brand name should always be backed up by a strong marketing strategy.

 

Standing out

 

In overcrowded markets, having a brand name that stands out can become very difficult. Not only does a brand name have to be unique, it also has to be original! Apparently, some experts believe that 99% of the dictionary is already registered as a domain name.This means that in order to stand out and gain a trademark many companies choose to be totally obscure, combining words into a totally new word or simply naming a company after a piece of fruit. Generally speaking if your name is short, easy to pronounce, spell, simple and available, you’re good to go.

 

Remember you only have 7 seconds to make a good first impression

 

So why TwoGuys?

 

...More specifically, Why is TwoGuys, ‘Two Guys’ when it’s actually owned and run by more than ‘two guys’?

 

‘TwoGuys’ communicates the message of a relationship between one guy and the client (the other guy). Our name expresses the idea that clients are not only clients but are themselves a part of the company. The ‘two guys’ are basically best friends working together to develop and design creative content for business.

 

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Studio 4.8,
Banks Mill Studios,
Derby, DE1 3LB

Office: 0133 2343 112

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86-90 Paul Street,
London,
EC2A 4NE

Office: 0203 962 0609

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Email: steven.t@two-guys.co.uk