Naming a Brand

 

A memorable name can be the difference between a business that booms or a business that flops. A brand name ideally needs to create top-of-the-mind awareness with potential consumers. Think about what immediately comes to mind when you think about washing up liquid... Fairies. No matter how abstract a brand name may sound, in reality any name can work if it can communicate a unique selling point and tell a story about the brand. In addition a brand name should always be backed up by a strong marketing strategy.

 

Standing out

 

In overcrowded markets, having a brand name that stands out can become very difficult. Not only does a brand name have to be unique, it also has to be original! Apparently, some experts believe that 99% of the dictionary is already registered as a domain name.This means that in order to stand out and gain a trademark many companies choose to be totally obscure, combining words into a totally new word or simply naming a company after a piece of fruit. Generally speaking if your name is short, easy to pronounce, spell, simple and available, you’re good to go.

 

Remember you only have 7 seconds to make a good first impression

 

So why TwoGuys?

 

...More specifically, Why is TwoGuys, ‘Two Guys’ when it’s actually owned and run by more than ‘two guys’?

 

‘TwoGuys’ communicates the message of a relationship between one guy and the client (the other guy). Our name expresses the idea that clients are not only clients but are themselves a part of the company. The ‘two guys’ are basically best friends working together to develop and design creative content for business.

 

Get in touch to start a conversation about your creative content.

You Might Also Like

Got a project in mind?
Get in touch now

Contact us

Stay in touch with us

find us

Studio 4.8, Banks Mill Studios, Derby, DE1 3LB

call us

Office: 01332 343 112
Mobile: 0749 5843 427

email us

Email: steven.t@two-guys.co.uk
Facebook: /TwoGuysCreative