We all know now that employee advocacy is an essential part of any marketing strategy, but how far should your advocacy programme go? In this blog we will discuss what an employee brand is and why you should be nurturing this.
What is an employee brand?
Social influencers have risen in popularity lately due to the prevalence of social media marketing and like any good company, these individuals have their own brands. They are their own brand! Think of celebrities or your favourite marketing guru, Gary Vaynerchuk for me.
If you have a look at his social profiles you will see there is a consistent message and style across each. This unifies his all of his communications and gives him a brand outside of his company. Having this helps him reach a whole new audience and lets him create messages he couldn’t do otherwise.
So that is what an employee brand is. It’s like any other company or celebrity, a consistent messaging style across all platforms.
Why is this important?
That’s a good question, you already have to spend so much time nurturing your company's brand as it is, why spend the time on your employees?
Here are just a few:
As you can see, an employee's social media account is a powerful tool. So you need to make sure you are giving you employee training and helping them where you can to make the most out of this account.
You could try:
All of this together will help boost any marketing campaigns engagement.
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